Santa Fe Chamber of Commerce Blog

Updates and advocacy from Santa Fe

Tourism Matters

Posted by santafechamber on October 6, 2010

Tourism is the only industry that consistently proves exceptional 40 to 1 return on taxpayer investment dollars. That is, for every $1 spent advertising New Mexico to tourists, $40 is spent by tourists in New Mexico. Tourism is a $5.7 Billion industry and generates $739 million in tax revenues.

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